Can programmatic DOOH live up to the hype?

It’s been endorsed and also criticised but what do the advertisers and media buyers really think?

Does it signal the end of DOOH as a brand branding medium or is this just the beginning to a new chapter as an activation channel. How does programmatic DOOH fit within the digital ecosystem?

We spoke to some of the leading names in the business to get their perspectives on the future for DOOH.

In our report you’ll read about

  • how programmatic methods offer a more flexible trading model
  • how outdoor is set for huge growth in the coming years
  • the challenges that face a fragmented marketplace

Download the report to read the predictions for the future power of DOOH and programmatic technology.

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